Side-by-side relocation research with housing, income, commute, career, lifestyle, and friction signals. Green marks the strongest metric in each row; red marks the weakest.
Madison, WI
Home
$429,253
Rent
$1,697/mo
Income
$78,050
Pop.
285,300
Career
97
Remote
51
Marshfield, WI
Home
$252,945
Rent
$925/mo
Income
$58,407
Pop.
18,973
Career
81
Remote
28
Milwaukee, WI
Home
$226,456
Rent
$1,461/mo
Income
$54,234
Pop.
563,531
Career
75
Remote
40
| Metric | Madison, WI | Marshfield, WI | Milwaukee, WI |
|---|---|---|---|
| Population | 285,300 | 18,973 | 563,531 |
| Population growth / yr | +1.4% | +0.1% | -0.6% |
| Median home value | $429,253 | $252,945 | $226,456 |
| Median rent | $1,697/mo | $925/mo | $1,461/mo |
| Median household income | $78,050 | $58,407 | $54,234 |
| Home value YoY | +2.2% | +6.7% | +3.6% |
| 5-year home CAGR | +5.8% | +7.0% | +7.1% |
| Off 5-year peak | -0.0% | +0.0% | +0.0% |
| Momentum score | 71 | 73 | 70 |
| Career fit | 97 | 81 | 75 |
| Remote-work fit | 51 | 28 | 40 |
| Average commute | 21 min | 16 min | 24 min |
| Traffic friction | 33 | 19 | 42 |
| Public transit gap | 63 | 98 | 65 |
| Outdoors fit | 33 | 33 | 33 |
| Dating scene proxy | 66 | 24 | 54 |
Best-fit read
- Milwaukee, WI tends to score better for lower purchase budget.
- Marshfield, WI tends to score better for lower rent.
- Madison, WI tends to score better for higher local income.
- Madison, WI tends to score better for career momentum.
- Madison, WI tends to score better for remote-work fit.
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Madison, WI profile
Marshfield, WI profile
Milwaukee, WI profile