Brunswick County · Myrtle Beach-Conway-North Myrtle Beach · population 34,451
Where Leland stands
At or near all-time high. population growing 10.7% per year.
Home value trajectory · last 10 years
Zillow ZHVI · monthlyLifestyle scores
Scores are heuristic estimates from population density, state, and known transit/walkable cities. Not based on a paid Walk Score / Transit Score API — see methodology for the formula.
Rent trajectory · last 5 years
Zillow ZORI · monthlyHome value vs rent · indexed to 100
Both rebased at first month of ZORI data (~2015)Rent vs buy
At a 18.5 price-to-rent ratio, Leland is in the 'depends on horizon' zone. Buy if you'll be there 5+ years and value flexibility on the home; rent if you might move, want zero maintenance friction, or expect rates to drop.
How the momentum score breaks down
methodology →Leland has been growing population at 10.7% per year while home values compounded +6.1% annually. Demand-driven appreciation — the kind that persists as long as people keep showing up, which they currently are.
Leland's bear case is the boring one: the cycle is real and any market that's run hard can stall. Watch for slowing population growth, rising days-on-market, or builder discounts as the early warning signals.
About Leland
Leland is a city in Brunswick County, North Carolina, with an estimated population of 34,451. It anchors the Myrtle Beach-Conway-North Myrtle Beach metro area. The population has grown 10.7% per year on average between 2020 and 2024 — among the faster-growing communities in the state. The median home value in Leland is $377,303 as of 2026-04, up 0.3% over the last 12 months. Over the last five years, home values have averaged +6.1% annual growth, with prices at or near the 5-year peak. Rents in Leland average $1,701 per month, roughly flat year-over-year (+0.6%). The composite momentum score is 70 of 100 (Rising). The market is healthy with prices supported by underlying demand.
▲ Bull case
▼ Bear case
About Leland (Wikipedia)
Leland is the most populous town in Brunswick County, North Carolina, United States. The population was 23,504 at the 2020 census, up from 13,527 in 2010. As of 2020, it is considered to be one of the fastest growing towns in North Carolina. It is part of the Wilmington, NC Metropolitan Statistical Area. and the Cape Fear Council of Governments. The town of Leland is in the northeastern part of Brunswick County, with the town of Navassa to the north, Belville to east, and Boiling Spring Lakes to the south. It is part of the Town Creek township, and Cape Fear region of North Carolina, a short distance north of the South Carolina state line. Leland is located five miles (8.0 km) west of Wilmington, 71 miles (114 km) north of Myrtle Beach, 84 miles (135 km) southeast of Fayetteville, and 135 miles (217 km) southeast of Raleigh.
Source: Wikipedia · this summary is contributed and licensed under CC-BY-SA.
Playbook
You're not in a frenzy but you're not getting bargains either. Make a competitive offer with normal inspection terms. Don't lowball — the listing will move with or without you.
Price at fair market value; expect movement in 30-45 days. Don't get clever with terms (rent-back, contingencies) — buyers in a Rising market have options.
Appreciation tailwind exists but cash flow requires discipline on price. Run the numbers conservatively and confirm rent comps before committing.
Local safety & alerts
No active National Weather Service alerts for Brunswick County right now.
Public-safety links are official .gov sources, not curated by us. Brunswick County routes NWS alerts; check the state EM portal for non-weather emergencies.
Cities like Leland
Run the numbers for Leland
Sources: Zillow ZHVI (home values), Zillow ZORI (rents), US Census ACS + place population. Updated when source agencies publish revisions.
Climate & natural-disaster risk
State-level averages from NOAA Climate Normals (1991-2020) and FEMA National Risk Index. City-level conditions can vary significantly within a state.
Current weather
Find rentals & listings
Open current Leland listings on the major real-estate sites.
Links open the live search on the destination site — results are always current.
Local news & community
Latest news
- Ambulance involved in five-vehicle crash on U.S. 17 near LelandWECT | TV6 · 5d ago
- Brunswick County woman wins six-figure lottery prize from scratch-offWilmington Star-News · 1w ago
- Novant Health secures state approval for Leland hospital, new south Brunswick emergency departmentNovant Health · 1mo ago
- Heavy traffic reported on US 17 near Alligator Creek in LelandWWAYTV3 · 5d ago
- Novant Health Receives State Approval For New Hospital In Leland, North CarolinaHealthcare Design Magazine · 1mo ago
- Sharon Brown Obituary – Wilmington, NCDignity Memorial · 3w ago
Updated 2026-05-21 from Google News + Reddit RSS. Headlines link to original sources.
Local sports teams
Major professional teams the Myrtle Beach-Conway-North Myrtle Beach area cheers for. Detailed stats, schedules, and player pages on intherafters.com.
Local economy & environment
Humidity is annual average relative humidity (NOAA). Income is Census ACS 5-year estimate. Industries are largest employment sectors statewide (BLS); the local mix in a given city may vary.
Cities similar to Leland
Explore other places with comparable momentum or affordability.