Horry County · Myrtle Beach-Conway-North Myrtle Beach · population 40,535
Where Myrtle Beach stands
Population growing 3.2% per year.
Home value trajectory · last 10 years
Zillow ZHVI · monthlyLifestyle scores
Scores are heuristic estimates from population density, state, and known transit/walkable cities. Not based on a paid Walk Score / Transit Score API — see methodology for the formula.
Rent trajectory · last 5 years
Zillow ZORI · monthlyHome value vs rent · indexed to 100
Both rebased at first month of ZORI data (~2015)Rent vs buy
At a 15.8 price-to-rent ratio, Myrtle Beach is in the 'depends on horizon' zone. Buy if you'll be there 5+ years and value flexibility on the home; rent if you might move, want zero maintenance friction, or expect rates to drop.
How the momentum score breaks down
methodology →Myrtle Beach has been growing population at 3.2% per year while home values compounded +5.9% annually. Demand-driven appreciation — the kind that persists as long as people keep showing up, which they currently are.
Myrtle Beach's bear case is the boring one: the cycle is real and any market that's run hard can stall. Watch for slowing population growth, rising days-on-market, or builder discounts as the early warning signals.
About Myrtle Beach
Myrtle Beach is a city in Horry County, South Carolina, with an estimated population of 40,535. It anchors the Myrtle Beach-Conway-North Myrtle Beach metro area. The population has grown 3.2% per year on average between 2020 and 2024 — among the faster-growing communities in the state. The median home value in Myrtle Beach is $321,339 as of 2026-04, down 1.6% over the last 12 months. Over the last five years, home values have averaged +5.9% annual growth (-4.9% from the 5-year peak). Rents in Myrtle Beach average $1,691 per month, roughly flat year-over-year (-0.5%). The composite momentum score is 61 of 100 (Stable). Conditions are neither hot nor cold, so the local fit matters more than market timing.
▲ Bull case
▼ Bear case
About Myrtle Beach (Wikipedia)
Myrtle Beach is a resort city in Horry County, South Carolina, United States. It is located in the center of a long and continuous 60-mile (97 km) stretch of beach known as the "Grand Strand” in the northeastern part of the state, on the East Coast of the United States. Its year-round population was 35,682 as of the 2020 census, making it the 13th-most populous city in South Carolina.
Source: Wikipedia · this summary is contributed and licensed under CC-BY-SA.
Playbook
Lifestyle fit matters more than market timing in a Stable market. Take your time on the home and neighborhood; the macro trend isn't urgent. Negotiate normally.
Price competitively from day one or risk a 60+ day listing. Staging, photography, and presentation matter more in Stable markets than in Hot ones.
Stable cap rates, no big appreciation story to lean on. Underwrite this as a pure cash-flow play — the math has to work on rent alone.
Local safety & alerts
No active National Weather Service alerts for Horry County right now.
Public-safety links are official .gov sources, not curated by us. Horry County routes NWS alerts; check the state EM portal for non-weather emergencies.
Neighborhoods of Myrtle Beach
1 tracked · ranked by median home valueCities like Myrtle Beach
Run the numbers for Myrtle Beach
Sources: Zillow ZHVI (home values), Zillow ZORI (rents), US Census ACS + place population. Updated when source agencies publish revisions.
Climate & natural-disaster risk
State-level averages from NOAA Climate Normals (1991-2020) and FEMA National Risk Index. City-level conditions can vary significantly within a state.
Current weather
Find rentals & listings
Open current Myrtle Beach listings on the major real-estate sites.
Links open the live search on the destination site — results are always current.
Local news & community
Latest news
- Multiple police officers hurt during Myrtle Beach Bike Week in South CarolinaWBTV · 2d ago
- Nancy Lee VanBuskirk Obituary (2026) – Myrtle Beach, SC – Myrtle Beach Funeral Home – Myrtle BeachLegacy obituary · 1h ago
- Myrtle Beach SkyWheel marks 15th anniversary with yearlong events, promosWPDE · 3h ago
- Beyond the Beach: Segra Is Transforming Myrtle Beach into a Global Data Gatewayjsa.net · 9h ago
- Record Memorial Day expected despite high gas prices in S.C.WMBF · 5h ago
- Several arrested, officers injured after Bike Week disturbancesWYFF · 3d ago
Local chatter (Reddit)
Updated 2026-05-21 from Google News + Reddit RSS. Headlines link to original sources.
Local sports teams
Major professional teams the Myrtle Beach-Conway-North Myrtle Beach area cheers for. Detailed stats, schedules, and player pages on intherafters.com.
Local economy & environment
Humidity is annual average relative humidity (NOAA). Income is Census ACS 5-year estimate. Industries are largest employment sectors statewide (BLS); the local mix in a given city may vary.
Cities similar to Myrtle Beach
Explore other places with comparable momentum or affordability.