La Crosse County · La Crosse-Onalaska · population 19,898
Where Onalaska stands
At or near all-time high.
Home value trajectory · last 10 years
Zillow ZHVI · monthlyLifestyle scores
Scores are heuristic estimates from population density, state, and known transit/walkable cities. Not based on a paid Walk Score / Transit Score API — see methodology for the formula.
Rent trajectory · last 5 years
Zillow ZORI · monthlyHome value vs rent · indexed to 100
Both rebased at first month of ZORI data (~2015)Rent vs buy
At a 22.5 price-to-rent ratio, the math is starting to lean toward renting in Onalaska. Owner-occupier ROI requires longer holds and the assumption that prices keep appreciating roughly at the rate of rent.
How the momentum score breaks down
methodology →Onalaska is a Rust Belt market with +1.4% population growth — a rare combination. You're buying real housing for less than the cost of a coastal studio in a city the data says is finally turning.
Onalaska's bear case is the boring one: the cycle is real and any market that's run hard can stall. Watch for slowing population growth, rising days-on-market, or builder discounts as the early warning signals.
About Onalaska
Onalaska is a city in La Crosse County, Wisconsin, with an estimated population of 19,898. It anchors the La Crosse-Onalaska metro area. The population grew 1.4% annually from 2020 to 2024, a moderate gain. The median home value in Onalaska is $365,907 as of 2026-04, up 2.9% over the last 12 months. Over the last five years, home values have averaged +5.3% annual growth, with prices at or near the 5-year peak. Rents in Onalaska average $1,356 per month, up 4.4% year-over-year. The composite momentum score is 72 of 100 (Rising). The market is healthy with prices supported by underlying demand.
▲ Bull case
▼ Bear case
Playbook
You're not in a frenzy but you're not getting bargains either. Make a competitive offer with normal inspection terms. Don't lowball — the listing will move with or without you.
Price at fair market value; expect movement in 30-45 days. Don't get clever with terms (rent-back, contingencies) — buyers in a Rising market have options.
Appreciation tailwind exists but cash flow requires discipline on price. Run the numbers conservatively and confirm rent comps before committing.
Local safety & alerts
No active National Weather Service alerts for La Crosse County right now.
Public-safety links are official .gov sources, not curated by us. La Crosse County routes NWS alerts; check the state EM portal for non-weather emergencies.
Cities like Onalaska
Run the numbers for Onalaska
Sources: Zillow ZHVI (home values), Zillow ZORI (rents), US Census ACS + place population. Updated when source agencies publish revisions.
Climate & natural-disaster risk
State-level averages from NOAA Climate Normals (1991-2020) and FEMA National Risk Index. City-level conditions can vary significantly within a state.
Current weather
Find rentals & listings
Open current Onalaska listings on the major real-estate sites.
Links open the live search on the destination site — results are always current.
Local sports teams
Major professional teams the La Crosse-Onalaska area cheers for. Detailed stats, schedules, and player pages on intherafters.com.
Local economy & environment
Humidity is annual average relative humidity (NOAA). Income is Census ACS 5-year estimate. Industries are largest employment sectors statewide (BLS); the local mix in a given city may vary.
Cities similar to Onalaska
Explore other places with comparable momentum or affordability.