What to know before you move: cost, market timing, who it fits.
If you're considering a move to Florence, AZ, the most important variables are the local housing market, the cost structure (taxes, insurance, utilities), and how well the city fits your day-to-day life. This page summarizes the housing market read; pair it with the cost of living page for the full picture.
Florence is a city in Pinal County, Arizona, with an estimated population of 24,891. It anchors the Phoenix-Mesa-Chandler metro area. The population has contracted 1.8% per year on average since 2020. The median home value in Florence is $332,905 as of 2026-04, down 2.2% over the last 12 months. Over the last five years, home values have averaged +4.2% annual growth, and the market currently sits about 14% below its 5-year peak. Rents in Florence average $1,795 per month, roughly flat year-over-year (+1.6%). The composite momentum score is 45 of 100 (Cooling). Buyers may find more room to negotiate; sellers should price realistically.
Prices have come off recent highs (-14.2% from peak). Buyers may have more room to negotiate; sellers should price realistically.
Reasons people move here
- The data is the data: Florence has at least 5 years of Zillow tracking, full Census identification, and is included in the 1-criteria momentum score on this page.
- Data is sourced from public datasets (Zillow, US Census) with full citations on the methodology page.
Things to know first
- Net out-migration: population shrinking 1.8% per year — services, schools, and tax base will follow.
- Cooling: -2.2% over the trailing year — momentum has stalled.
- 14% off recent peak — buyers are getting through-the-cycle pricing, not the peak.
More about Florence
Sources: Zillow ZHVI (home values), Zillow ZORI (rents), US Census ACS + place population. Updated when source agencies publish revisions.