Brandon, MS — Momentum Score, Home Values & Best-For

All states·Mississippi·Brandon

Rankin County · Jackson · population 25,870

First-time buyers
Brandon, MS
Image: Wikipedia · Brandon, Mississippi
OverviewCost of livingMoving guide
View watchlist →
68
Rising
Momentum score · 0–100

Where Brandon stands

At or near all-time high. rents up 5.1% in the last year.

Median home $289,325
1-year +1.8%
5-yr CAGR +4.6%
vs 5-yr peak +0.0%
Population +0.7%/yr

Home value trajectory · last 10 years

Zillow ZHVI · monthly
peak 2026-04$289k$175k$217k$259k$301k201620182020202220242026

Lifestyle scores

🚶
Walkability
32/100
Very car-dependent
Estimated from population density. Higher = denser, more amenities within walking distance.
🚉
Public transit
15/100
Transit limited
Curated list of major US transit systems + population-based estimate. Higher = real subway/rail/bus options.
💻
Remote work fit
81/100
Excellent for remote work
Composite of city size, housing cost, state tax structure, and region's remote-work track record.

Scores are heuristic estimates from population density, state, and known transit/walkable cities. Not based on a paid Walk Score / Transit Score API — see methodology for the formula.

Rent trajectory · last 5 years

Zillow ZORI · monthly
$1,806/mo$1,255$1,585$1,915202220242026

Home value vs rent · indexed to 100

Both rebased at first month of ZORI data (~2015)
Home valueRent125135100120140202220242026

Rent vs buy

Price-to-rent ratio: 13.3
Buy

At a 13.3 price-to-rent ratio, buying generally beats renting in Brandon on a long-enough horizon. The headline math is that one year of mortgage payments approximates 13.3 years of rent — well below the 15+ threshold where ownership starts to dominate.

How the momentum score breaks down

methodology →
Home YoY
59 · w22%
Home 5-yr CAGR
63 · w22%
Distance from peak
90 · w18%
Population growth
59 · w16%
Rent YoY
79 · w12%
Home 10-yr CAGR
57 · w10%
Long thesis

Brandon has held up across the cycle: home values at $289,325 with +4.6% 5-year CAGR. The bull case is structural — population, location, employer base — and holds even if next year's print is soft.

Short thesis

Brandon's bear case is the boring one: the cycle is real and any market that's run hard can stall. Watch for slowing population growth, rising days-on-market, or builder discounts as the early warning signals.

About Brandon

Brandon is a city in Rankin County, Mississippi, with an estimated population of 25,870. It anchors the Jackson metro area. The population grew 0.7% annually from 2020 to 2024, a moderate gain. The median home value in Brandon is $289,325 as of 2026-04, up 1.8% over the last 12 months. Over the last five years, home values have averaged +4.6% annual growth, with prices at or near the 5-year peak. Rents in Brandon average $1,806 per month, up 5.1% year-over-year. The composite momentum score is 68 of 100 (Rising). The market is healthy with prices supported by underlying demand.

▲ Bull case

●Held the highs: currently +0.0% from the 5-year peak — this market refused to give back gains.
●Hot rental market: rents up 5.1% YoY — landlords have pricing power, supports new investment math.

▼ Bear case

○Local nuance: city-level data smooths over neighborhood differences. School zones, HOA rules, and street-level character matter — visit before deciding.

About Brandon (Wikipedia)

Brandon is a city in and the county seat of Rankin County, Mississippi, United States. It was incorporated on December 19, 1831. The population was 25,138 as of the 2020 census. A suburb of Jackson, Brandon is part of the Jackson Metropolitan Area, and is located east of the state capital.

Source: Wikipedia · this summary is contributed and licensed under CC-BY-SA.

Playbook

Buyer

You're not in a frenzy but you're not getting bargains either. Make a competitive offer with normal inspection terms. Don't lowball — the listing will move with or without you.

Seller

Price at fair market value; expect movement in 30-45 days. Don't get clever with terms (rent-back, contingencies) — buyers in a Rising market have options.

Investor

Appreciation tailwind exists but cash flow requires discipline on price. Run the numbers conservatively and confirm rent comps before committing.

Local safety & alerts

No active National Weather Service alerts for Rankin County right now.

NWS active alerts (MS)Mississippi Emergency ManagementHow to prepare (NWS)

Public-safety links are official .gov sources, not curated by us. Rankin County routes NWS alerts; check the state EM portal for non-weather emergencies.

Cities like Brandon

Madison, MS64 · RisingLong Beach, MS67 · RisingPetal, MS66 · RisingSouthaven, MS68 · Rising

Run the numbers for Brandon

ToolCan I afford Brandon?Income → city shortlistToolROI on a Brandon rentalCap rate, cash-on-cash, DSCRToolCompare Brandon to anywhereSide-by-side up to 3 citiesToolBrandon cost-of-livingEquivalent income elsewhere

Sources: Zillow ZHVI (home values), Zillow ZORI (rents), US Census ACS + place population. Updated when source agencies publish revisions.

Climate & natural-disaster risk

Winter (Jan)
56° / 36°
avg high / low
Summer (Jul)
91° / 72°
avg high / low
Sunny days/yr
216
~59% of year
Annual precip
59″ rain
1″ snow
Disaster risk (1=very low, 5=very high)
Hurricane
Very high
Tornado
Very high
Wildfire
Low
Earthquake
Low
Flood
High

State-level averages from NOAA Climate Normals (1991-2020) and FEMA National Risk Index. City-level conditions can vary significantly within a state.

Current weather

Loading current conditions…

7-day forecast on weather.gov →

Find rentals & listings

Open current Brandon listings on the major real-estate sites.

Links open the live search on the destination site — results are always current.

Local news & community

Updated 2026-05-21 from Google News + Reddit RSS. Headlines link to original sources.

Local sports teams

Major professional teams the Jackson area cheers for. Detailed stats, schedules, and player pages on intherafters.com.

Local economy & environment

Humidity
75%
Very humid climate
Median household income
$52,700
Mississippi state median
Top industries (state-level)
ManufacturingHealthcareAgriculture

Humidity is annual average relative humidity (NOAA). Income is Census ACS 5-year estimate. Industries are largest employment sectors statewide (BLS); the local mix in a given city may vary.

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