Beaufort County · Hilton Head Island-Bluffton · population 36,146
Where Bluffton stands
Averaging 7.4% annual growth over 5 years. population growing 6.9% per year. rents up 5.7% in the last year.
Home value trajectory · last 10 years
Zillow ZHVI · monthlyLifestyle scores
Scores are heuristic estimates from population density, state, and known transit/walkable cities. Not based on a paid Walk Score / Transit Score API — see methodology for the formula.
Rent trajectory · last 5 years
Zillow ZORI · monthlyHome value vs rent · indexed to 100
Both rebased at first month of ZORI data (~2015)Rent vs buy
At a 17.6 price-to-rent ratio, Bluffton is in the 'depends on horizon' zone. Buy if you'll be there 5+ years and value flexibility on the home; rent if you might move, want zero maintenance friction, or expect rates to drop.
How the momentum score breaks down
methodology →Bluffton has been growing population at 6.9% per year while home values compounded +7.4% annually. Demand-driven appreciation — the kind that persists as long as people keep showing up, which they currently are.
Bluffton's bear case is the boring one: the cycle is real and any market that's run hard can stall. Watch for slowing population growth, rising days-on-market, or builder discounts as the early warning signals.
About Bluffton
Bluffton is a city in Beaufort County, South Carolina, with an estimated population of 36,146. It anchors the Hilton Head Island-Bluffton metro area. The population has grown 6.9% per year on average between 2020 and 2024 — among the faster-growing communities in the state. The median home value in Bluffton is $497,956 as of 2026-04, down 2.3% over the last 12 months. Over the last five years, home values have averaged +7.4% annual growth (-2.7% from the 5-year peak). Rents in Bluffton average $2,351 per month, up 5.7% year-over-year. The composite momentum score is 69 of 100 (Rising). The market is healthy with prices supported by underlying demand.
▲ Bull case
▼ Bear case
About Bluffton (Wikipedia)
Bluffton is a town in southern Beaufort County, South Carolina, United States. The population as of the 2020 census was 27,716, an increase of over 120% since the 2010 census, making it the 17th-most populous municipality and one of the fastest growing municipalities in South Carolina. It is primarily located around U.S. Route 278 between Hilton Head Island and Interstate 95. Bluffton is a principal town within the Hilton Head Island metropolitan area.
Source: Wikipedia · this summary is contributed and licensed under CC-BY-SA.
Playbook
You're not in a frenzy but you're not getting bargains either. Make a competitive offer with normal inspection terms. Don't lowball — the listing will move with or without you.
Price at fair market value; expect movement in 30-45 days. Don't get clever with terms (rent-back, contingencies) — buyers in a Rising market have options.
Appreciation tailwind exists but cash flow requires discipline on price. Run the numbers conservatively and confirm rent comps before committing.
Local safety & alerts
No active National Weather Service alerts for Beaufort County right now.
Public-safety links are official .gov sources, not curated by us. Beaufort County routes NWS alerts; check the state EM portal for non-weather emergencies.
Cities like Bluffton
Run the numbers for Bluffton
Sources: Zillow ZHVI (home values), Zillow ZORI (rents), US Census ACS + place population. Updated when source agencies publish revisions.
Climate & natural-disaster risk
State-level averages from NOAA Climate Normals (1991-2020) and FEMA National Risk Index. City-level conditions can vary significantly within a state.
Current weather
Find rentals & listings
Open current Bluffton listings on the major real-estate sites.
Links open the live search on the destination site — results are always current.
Local news & community
Latest news
- GA man pulled over in Bluffton traffic stop was wanted in child sex crimes caseHilton Head Island Packet · 5h ago
- Senior prank at SC high school now a police investigation, officials sayWYFF · 1d ago
- News From Around the South Carolina LowcountryBluffton Today · 1d ago
- 76 Pipers Pond Rd, Bluffton, SC 29910Realtor.com · 1d ago
- I moved to a beach town in my mid-20s. Instead of paradise, I found the loneliest time in my life.Business Insider · 1mo ago
- Guy Matthews Obituary (1951 – 2026) – Bluffton, SC – The Island PacketLegacy · 1d ago
Updated 2026-05-21 from Google News + Reddit RSS. Headlines link to original sources.
Local sports teams
Major professional teams the Hilton Head Island-Bluffton area cheers for. Detailed stats, schedules, and player pages on intherafters.com.
Local economy & environment
Humidity is annual average relative humidity (NOAA). Income is Census ACS 5-year estimate. Industries are largest employment sectors statewide (BLS); the local mix in a given city may vary.
Cities similar to Bluffton
Explore other places with comparable momentum or affordability.