Grayson County · Sherman-Denison · population 26,446
Where Denison stands
Home values down 6.4% in the last year.
Home value trajectory · last 10 years
Zillow ZHVI · monthlyLifestyle scores
Scores are heuristic estimates from population density, state, and known transit/walkable cities. Not based on a paid Walk Score / Transit Score API — see methodology for the formula.
Rent trajectory · last 5 years
Zillow ZORI · monthlyHome value vs rent · indexed to 100
Both rebased at first month of ZORI data (~2015)Rent vs buy
At a 13.3 price-to-rent ratio, buying generally beats renting in Denison on a long-enough horizon. The headline math is that one year of mortgage payments approximates 13.3 years of rent — well below the 15+ threshold where ownership starts to dominate.
How the momentum score breaks down
methodology →Denison has held up across the cycle: home values at $229,340 with +3.1% 5-year CAGR. The bull case is structural — population, location, employer base — and holds even if next year's print is soft.
Denison is down 6.4% over the last 12 months and the trend isn't flattening. Falling knife rule applies: you don't catch one with your hands, you wait for it to hit the floor and stop moving.
About Denison
Denison is a city in Grayson County, Texas, with an estimated population of 26,446. It anchors the Sherman-Denison metro area. The population grew 2.0% annually from 2020 to 2024, a moderate gain. The median home value in Denison is $229,340 as of 2026-04, down 6.4% over the last 12 months. Over the last five years, home values have averaged +3.1% annual growth (-7.3% from the 5-year peak). Rents in Denison average $1,439 per month, down 1.3% year-over-year. The composite momentum score is 51 of 100 (Stable). Conditions are neither hot nor cold, so the local fit matters more than market timing.
▲ Bull case
▼ Bear case
About Denison (Wikipedia)
Denison is a city in Grayson County, Texas, United States, 1 mile (1.6 km) south of the Texas–Oklahoma border. Its population was 24,479 at the 2020 census, up from 22,682 at the 2010 census. Denison is part of the Texoma region and is one of two principal cities in the Sherman–Denison metropolitan statistical area. It is the birthplace of 34th U.S. president Dwight D. Eisenhower.
Source: Wikipedia · this summary is contributed and licensed under CC-BY-SA.
Playbook
Lifestyle fit matters more than market timing in a Stable market. Take your time on the home and neighborhood; the macro trend isn't urgent. Negotiate normally.
Price competitively from day one or risk a 60+ day listing. Staging, photography, and presentation matter more in Stable markets than in Hot ones.
Stable cap rates, no big appreciation story to lean on. Underwrite this as a pure cash-flow play — the math has to work on rent alone.
Local safety & alerts
No active National Weather Service alerts for Grayson County right now.
Public-safety links are official .gov sources, not curated by us. Grayson County routes NWS alerts; check the state EM portal for non-weather emergencies.
Cities like Denison
Run the numbers for Denison
Sources: Zillow ZHVI (home values), Zillow ZORI (rents), US Census ACS + place population. Updated when source agencies publish revisions.
Climate & natural-disaster risk
State-level averages from NOAA Climate Normals (1991-2020) and FEMA National Risk Index. City-level conditions can vary significantly within a state.
Current weather
Find rentals & listings
Open current Denison listings on the major real-estate sites.
Links open the live search on the destination site — results are always current.
Local news & community
Latest news
- North Texas resident claims $2 million scratch-off winWFAA · 11h ago
- Texas Lottery scratch-off sold in Denison yields $2 million winnerCBS News · 6h ago
- Denison takes proactive step on potential data centersKXII · 1d ago
- Denison establishes data center guidelinesKTEN · 1d ago
- Jody Shane Meador Obituary (2026) – Denison, TX – Fisher Funeral Home – DenisonLegacy · 2d ago
- Street Smart: A Focus on Downtown Helps Denison, Texas, Sustain its MomentumNational Trust for Historic Preservation · 6mo ago
Updated 2026-05-21 from Google News + Reddit RSS. Headlines link to original sources.
Local sports teams
Major professional teams the Sherman-Denison area cheers for. Detailed stats, schedules, and player pages on intherafters.com.
Local economy & environment
Humidity is annual average relative humidity (NOAA). Income is Census ACS 5-year estimate. Industries are largest employment sectors statewide (BLS); the local mix in a given city may vary.
Cities similar to Denison
Explore other places with comparable momentum or affordability.